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What is Clickbait?

What is Clickbait?

Clickbait is content—usually headlines, images, or social media captions—designed to grab attention instantly and provoke curiosity, often at the expense of full context. The goal is to get people to click. It’s a tool, not a lie (if done ethically). Think of it as...

Words That Feel Good

Here’s the list of 101 words that feel good, put them into action and let me know what you think. accomplished admirable amazing amusing approachable articulate attentive benevolent blessed bold bountiful bright brilliant captivating caring charismatic charming...

The Trap of Being Busy: Why Activity Doesn’t Equal Growth

Blog Post 2 – Business Growth & Strategy There’s a strange comfort in being busy. You tick boxes. Clear emails. Take meetings. Update your social media. You feel like you’re working hard — and you are. But if that effort isn’t moving the needle, what’s the point?...

Why I Had to Step Up for Sustainable Technology

I’ve never craved the spotlight.If you know me, you know I’m most comfortable behind the scenes—writing code, building systems, fixing problems before anyone even notices there was one. I’m an introvert by nature. I recharge in silence, not in crowds. I prefer a quiet...

What is Google Trends and how does it work?

Google Trends is a free online tool that allows users to explore how often certain search terms have been searched for over specific periods of time. You can use it to compare trends between two or more search terms, view regional interest in topics, and access...

What are keywords

Keywords are words or phrases that define the topic, purpose, and scope of a website or piece of content. They are used to help search engines understand what your site is about and how it should be indexed in their search results. Keywords can also help people find...

Simple SEO techniques

Want to know how social media can help your business? Social media is one of the most powerful tools a small business can use to connect with customers and grow their business. It’s a great way to build relationships, share your story, and create an online community...

Short codes

Ctrl + A – Select AllCtrl + B – BoldCtrl + C – CopyCtrl + D – FillCtrl + F – FindCtrl + G – Find next instance of textCtrl + H – ReplaceCtrl + I – ItalicCtrl + K – Insert a hyperlinkCtrl + N – New workbookCtrl + O – OpenCtrl + P – PrintCtrl + R – Nothing rightCtrl + S...

What are keywords

What are keywords

Keywords are words or phrases that define the topic, purpose, and scope of a website or piece of content. They are used to help search engines understand what your site is about and how it should be indexed in their search results. Keywords can also help people find...

What is WCAG 2.0

What is WCAG 2.0 website compliance and why is it important? Website compliance is important to avoid a lawsuit or government action, but it’s also important to provide an equal opportunity for individuals with a disability to enjoy your goods or services. The WCAG...

Why are you not receiving some messages on an iPhone

Apple’s iMessage service provides the capability to send and receive messages between Apple devices. This is helpful for sending messages from an iPad, iPod touch, or a Mac computer that does not support regular SMS text messaging like the iPhone. Occasionally, you...

The Online Safety Bill

The Australian Parliament has just passed the Online Safety Bill. This new legislation will ensure the laws that exist in real life will now exist online. It will help keep our children safer as well as every Australian adult. It will help hold perpetrators to...

What does Lorem Ipsum mean?

What does Lorem Ipsum mean?

A quick and simplified answer is that Lorem Ipsum refers to text that the DTP (Desktop Publishing) industry use as replacement text when the real text is not available. For example, when designing a brochure or book, a designer will insert Lorem ipsum text if the real...

What are Toxic Back Links?

What are Toxic Back Links?

Toxic backlinks are links from sites that can weaken your website’s SEO (Search Engine Optimisation of the ability for Google to show your site above other sites from your industry). Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads...

5 Simple Rules for a Catchy Headline (Formula Included)

5 Simple Rules for a Catchy Headline (Formula Included)

Great content or design is important, but the winning part of writing an article is the headline.   Unless you practice regularly, creating a headline can be tedious and draining.  If you don't get it right, no-one will read your blog or eBook.  It is important...

What is SEO?

What is SEO?

A Search Engine is a website that allows you to search for things on the internet.  The most common search engines are Google, Bing, and DuckDuckGo. SEO stands for Search Engine Optimisation.  The better your website's Search Engine Optimisation is, the more likely...

What is Mobile Advertising

What is Mobile Advertising

Mobile advertising is type of advertising that appears on mobile devices such as smart phones and tablets that have wireless connections. As a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear...

How to colour your website

How to colour your website

Your web pages should ideally be a pleasing combination of text and images. It really doesn’t take much in the way of gaudy colour combinations or overly flashy animation to turn visitors away. Colour selection is a critical issue while developing your web site. Try...