Everyone with a website is, in some way, their own boss. Whether you’re a plumber, a music producer, or a toy train collector—you probably know a lot about your thing.
But here’s the catch:
Most people don’t care.
They don’t wake up desperate to read your 10 tips on maintaining a lathe, or the history of soldering techniques in Victorian clockmaking. Not at first.
That’s why writing a blog is hard—even if you’re using AI. You still need to find the part of your story that actually matters to someone else.
And here’s the secret:
What grabs people isn’t what you know—
It’s why you care.
Take toy trains. A niche topic, right?
But if someone tells you, “My dad used to take me to the train station every Sunday when I was five, and we’d sit for hours watching the locomotives. That’s why I got into this…” — suddenly, you care too.
That’s the heart of blogging done right.
It’s not about broadcasting expertise. It’s about connection.
Start with why it matters to you, and the what becomes easier to follow.